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Gameloft taps Rubicon marketplace for mobile game video ads

Published Sunday 07 Feb 2016 | 19:09 CET
Gameloft Advertising Solutions has announced a partnership with US-based advertising marketplace operator Rubicon Project to automate mobile advertising across its 8 billion impressions via the latter's Exchange Application Programming Interface (xAPI). Gameloft said its xAPI integration with Rubicon Project gives its advertising unit direct access to hundreds of programmatic buying platforms and ...

Gameloft taps Rubicon marketplace for mobile game video ads

Published Sunday 07 Feb 2016 | 19:09 CET Gameloft Advertising Solutions has announced a partnership with US-based advertising marketplace operator Rubicon Project to automate mobile advertising across its 8 billion impressions via the latter's Exchange Application Programming Interface (xAPI). Gameloft said its xAPI integration with Rubicon Project gives its advertising unit direct access to hundreds of programmatic buying platforms and ...

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Bouygues starts beta tests of Android-based Bbox Miami STB

Published 07 Feb 2016 19:03 CET | France
Bouygues Telecom recently ran initial tests of the Android TV-enabled version of its Bbox Miami STB with 300 customers, Frandroid ...

Numericable-SFR adds 15 more HD channels, Trace Gospel

Published 07 Feb 2016 19:00 CET | France
French operator Numericable-SFR has added fifteen more HD channels to its lineup, taking the total to 95 HD channels, the latest ...

SFR adds features, data to mobile plans

Published 07 Feb 2016 18:55 CET | France
French mobile operator SFR has raised the price of its two Power plans by EUR 1 to EUR 34.99 and EUR 44.99 a month and upgraded ...

France adds 2.3 mln M2M Sim cards in 2015

Published 07 Feb 2016 18:48 CET | France
The installed base of Sim cards in France grew by only 0.6 percent or approximately 460,000 units in 2015, a year in which 2 ...

France has over 20,700 LTE sites in service

Published 07 Feb 2016 18:46 CET | France
French spectrum agency Anfr said that it had authorised 23,320 LTE sites as of 01 February. Of the total, 20,708 are in service. ...
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