Despite the introduction of new products in Q4 and the success of devices like the iPad mini, Amazon Kindle, Samsung Galaxy S III and iPhone 5, developer interest in the most popular platforms remains high, but relatively unchanged since the third quarter, according to a survey from Appcelerator and IDC. Nearly 88 percent of developers predict they will be developing for two or more operating systems over the next year, an increase from 69 percent in the third quarter. Developers specifically expect to be working on multiple operating systems as it relates to mobile applications, with 49 percent reporting they plan to build mobile apps for two operating systems and 39 percent reporting they plan to build mobile apps for three or more operating systems.
Despite Amazon's sizeable investment in its signature Kindle tablet, developers doubt that the device provides significant application revenue opportunities, with less than 22 percent of mobile developers are "very interested" in building mobile apps for the Amazon Kindle. Respondents express strong interest in developing mobile apps for the Nexus platform with more than 53 percent of developers report being very interested in building apps for the device. Two-thirds of developers feel positive about Google's entrance into the tablet market with the introduction of the Nexus. Of those surveyed, 45 percent are unimpressed by the hardware and 35 percent think Microsoft needs to do more to be successful. Although hardware is now available, developer interest in building applications for applications for the platform is consistent with the results of the past two surveys, remaining relatively low at 36 percent.
Of mobile developers surveyed, 93 percent anticipate that it is "likely to very likely" that most retail companies will have enabled mobile commerce in 2013. Developers predict that 86 percent of shoppers will look up a retailer's site on their device while shopping in a physical retail store in 2013. Nearly two-thirds of developers also believe that consumers will make more purchases via their mobile phone than their credit card in 2013, which is reinforced by the 71 percent of developers that predict the mobile wallet will permeate the consumer experience in 2013. The joint survey consisted of nearly 3,000 mobile developers.
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