Airtel Uganda and Arsenal Football Club have signed a three-year partnership agreement allowing Airtel to utilise the club's merchandising, hospitality and content rights in Nigeria, Zambia, Ghana, Uganda and Rwanda, the New Vision reported. Under the partnership, Arsenal and Airtel will also provide tickets for local soccer fans to go and watch live games involving the Gunners at the Emirates, besides providing merchandise. For the next three months, Airtel will run a promotion called Arsenal-Airtel Join the Club to pick the winners for the trip. Participants will have to send an SMS reading 'Arsenal' to 154 at UGX 800 and participate in a trivia quiz to enter a draw for daily prizes that include UGX 5 million and Arsenal jerseys.
Arsenal will also support the Airtel Rising Stars football programme, an annual, multi-country grassroots soccer initiative that offers young boys and girls the opportunity to play compete and showcase their talent to selectors in their respective countries. They get an opportunity to get the best-in-class sports training during a residential clinic organised by Airtel. The Gunners will provide UEFA-trained coaches to assist with training in each of the five markets and at an Arsenal Coaching Clinic for up to 50 footballers.
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