Mobile & Wireless

Android gains ad share on iOS for second straight month

Saturday 15 September 2012 | 11:54 CET | News

Android notched a second consecutive month of ad share gains on iOS in August, now taking 43 percent of served mobile ad impressions compared to 57 percent for Apple, according to a report from Velti. In July, Android held 42 percent of ad impressions compared to 58 percent for Apple. This comes on the heal of the news that Samsung sold more devices than Apple and other manufacturers in the second quarter of 2012.

Velti reported that in the two months following the introduction of iPhone 4S, Android ad share plummeted 5 percent. iPhone 5 is expected to account for more than 25 percent of total iOS mobile impressions in just six months. The report shows that AT&T remains the most dominant smartphone operator in the US, accounting for 51 percent of the smartphone market. Sprint was the only US operator to gain marketshare in August, gaining 2 percent. Both Verizon and AT&T lost 1 percent share in the month.

The report also forecasts that iPhone 5 will be adopted more quickly that the iPhone 4S and it will be one of the top 5 devices. Due to the back-to-school season, education apps saw a surge in the eCPM rate they paid publishers, rocketing from 82 cents to 97 cents in August. Kindle Fire made its first appearance in the top 5 devices on the global network in August.

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Mobile & Wireless
Companies: Velti
Countries: World
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.

Quad play
7% of Dutch households have quad play subscriptions
Netherlands  |  2015Q2

Calendar   /   Industry Events

12 Oct SDN & OpenFlow World Congress
12 Oct ITU Telecom World
13 Oct SCTE Cable-Tec Expo
14 Oct Netflix Q2 2015
14 Oct DragonWave fiscal Q2
15 Oct Zhone Technologies Q3 2015
15 Oct Redknee Solutions call on Orga acquisition
15 Oct Datacloud Nordic
15 Oct Berec Stakeholder Forum
16 Oct Elisa Q3 2015
18 Oct Gitex Dubai
19 Oct America Movil Q3 2015
19 Oct Telekom Austria Q3 2015
19 Oct GigOptix Q3 2015
20 Oct Yahoo Q3 2015
20 Oct Mobistar Q3 2015
20 Oct TeliaSonera Q3 2015
20 Oct Verizon Q3 2015
20 Oct America Movil Q3 2015
20 Oct VMware Q3 2015
20 Oct Turk Telekom Q3 2015
20 Oct Comptel Q3 2015
20 Oct ICT 2015
20 Oct Broadband World Forum
21 Oct Polycom Q3 2015
21 Oct Crown Castle International Q3 2015
21 Oct Logitech fiscal Q2
21 Oct Citrix Systems Q3 2015
21 Oct EE Q3 2015
21 Oct ARM Holdings Q3 2015
::: More Calendar Items