Android notched a second consecutive month of ad share gains on iOS in August, now taking 43 percent of served mobile ad impressions compared to 57 percent for Apple, according to a report from Velti. In July, Android held 42 percent of ad impressions compared to 58 percent for Apple. This comes on the heal of the news that Samsung sold more devices than Apple and other manufacturers in the second quarter of 2012.
Velti reported that in the two months following the introduction of iPhone 4S, Android ad share plummeted 5 percent. iPhone 5 is expected to account for more than 25 percent of total iOS mobile impressions in just six months. The report shows that AT&T remains the most dominant smartphone operator in the US, accounting for 51 percent of the smartphone market. Sprint was the only US operator to gain marketshare in August, gaining 2 percent. Both Verizon and AT&T lost 1 percent share in the month.
The report also forecasts that iPhone 5 will be adopted more quickly that the iPhone 4S and it will be one of the top 5 devices. Due to the back-to-school season, education apps saw a surge in the eCPM rate they paid publishers, rocketing from 82 cents to 97 cents in August. Kindle Fire made its first appearance in the top 5 devices on the global network in August.
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