0
Mobile & Wireless

Android gains ad share on iOS for second straight month

Saturday 15 September 2012 | 11:54 CET | News

Android notched a second consecutive month of ad share gains on iOS in August, now taking 43 percent of served mobile ad impressions compared to 57 percent for Apple, according to a report from Velti. In July, Android held 42 percent of ad impressions compared to 58 percent for Apple. This comes on the heal of the news that Samsung sold more devices than Apple and other manufacturers in the second quarter of 2012.

Velti reported that in the two months following the introduction of iPhone 4S, Android ad share plummeted 5 percent. iPhone 5 is expected to account for more than 25 percent of total iOS mobile impressions in just six months. The report shows that AT&T remains the most dominant smartphone operator in the US, accounting for 51 percent of the smartphone market. Sprint was the only US operator to gain marketshare in August, gaining 2 percent. Both Verizon and AT&T lost 1 percent share in the month.

The report also forecasts that iPhone 5 will be adopted more quickly that the iPhone 4S and it will be one of the top 5 devices. Due to the back-to-school season, education apps saw a surge in the eCPM rate they paid publishers, rocketing from 82 cents to 97 cents in August. Kindle Fire made its first appearance in the top 5 devices on the global network in August.


Categories: Mobile & Wireless
Companies: Velti
Countries: World
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.






Freeview
(UK) has >50 channels available versus 28 for Digitenne (Dutch equivalent)
Netherlands  |  2014 Q4

Calendar   /   Industry Events

30 Oct Time Warner Cable Q3 2014
30 Oct BT fiscal Q2
30 Oct American Tower Q3 2014
30 Oct CEVA fiscal Q4
30 Oct Teleste Q3 2014
30 Oct Megafon Q3 2014
30 Oct Ceragon Networks Q3 2014
30 Oct MaxLinear Q3 2014
30 Oct Crown Castle Q3 2014
30 Oct Inteliquent Q3 2014
30 Oct Brightcove Q3 2014
30 Oct Intelsat Q3 2014
30 Oct Samsung Electronics Q3 2014
30 Oct InterDigital Q3 2014
30 Oct Ikanos Communications Q3 2014
30 Oct Pctel Q3 2014
30 Oct Opera Software Q3 2014
30 Oct Linkedin Q3 2014
30 Oct Alcatel-Lucent Q3 2014
30 Oct Telematics West Coast
30 Oct Report: EU Mobile Benchmark Q3 2014
31 Oct KDDI fiscal Q2
31 Oct NTT Docomo fiscal Q2
31 Oct Ntelos Q3 2014
31 Oct HTC Q3 2014
31 Oct Sony fiscal Q2
31 Oct TDC Q3 2014
03 Nov Ruckus Wireless Q3 2014
03 Nov MVNO Networking Congress
03 Nov RAN World
::: More Calendar Items