Apple tops smartphone customer satisfaction in Brazil

Apple ranks highest in satisfying smartphone customers while Samsung ranks highest in customer satisfaction with traditional mobile phones, according to a report from J.D. Power do Brasil. Feature phone users value most performance (32%), features (23%), physical design (23%), and ease of operation (22%). For smartphones, the key factors include physical design (27%), ease of operation (26%), performance (26%), and features (21%). Apple ranks highest in customer satisfaction among manufacturers of smartphones with a score of 875, performing particularly well in ease of operation and features. Nokia follows Apple in the rankings with a score of 792. Among traditional mobile phone manufacturers, Samsung ranks highest in customer satisfaction with a score of 766. Samsung performs particularly well in performance, physical design and features. Nokia follows Samsung in the traditional mobile phone rankings with a score of 760. The study also found that in the US satisfaction tends to be higher among younger smartphone customers, averaging 801 among customers 18 to 34 years old—compared with just 776 among customers 35 to 44 years old. Smartphone customers access email services on their device approximately six times per day. On average, 65 percent of smartphone customers who download applications say they download games to their device. Mobile gamers with smartphones say they spend an average of 83 minutes per week playing mobile games. Customers currently owning traditional phones are more likely to purchase a new device within the next year. Nearly 81 percent of traditional phone users say they "definitely will" or "probably will" purchase a new phone within the next 12 months, compared to 75 percent of smartphone users.