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DNA unveils ad-funded mobile phone subscription Tuesday 25 November 2008 | 10:20 AM CET
 
Finnish operator DNA has introduced a mobile phone subscription partly financed by advertisements. Called DNA Mainio, the subscription plan provides users with benefits, special offers and announcements from DNA and advertisers. DNA Mainio users are charged EUR 0.067 per minute for calls and video calls, with no call set-up fee, while SMS and MMS cost EUR 0.067 each. For the launch campaign, until end-February, DNA Mainio users will pay EUR 0.049 for national calls and video calls and EUR 0.049 per SMS/MMS. The DNA Mainio plan is available for a monthly fee of EUR 0.65. Marketing messages will be delivered via telephone, SMS and MMS service and e-mail. DNA said the new service plan targets 3G phone users and aims to encourage them to use MMS and video call features more.
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