Microsoft prepares 'Pink' mobile phone launch - report

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Microsoft prepares 'Pink' mobile phone launch - report Thursday 2 July 2009 | 04:14 PM CET

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Microsoft is preparing to launch its own mobile phone in a project code-named Pink, ZDNet reports. The Microsoft-branded phone will launch with a set of accompanying consumer services being developed largely by the Danger team that Microsoft acquired last year. Pink will build on top of the core Windows Mobile 7 platform, according to ZDnet's sources, but will look different from Windows Mobile 7 phones from other handset makers. Motorola or possibly Sharp will manufacture the phone. Pink's user interface, which is codenamed Purple, is meant to appeal to an audience not so different from the traditional Sidekick audience. Meanwhile, AdWeek reported that Microsoft has selected ad agency McCann Erickson to develop the marketing campaign for the Pink project.

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