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Indian ends September with 509 mln telephone users
Thursday 5 November 2009 | 06:18 AM
CET
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India ended September with 509.03 million telephone subscribers, up 3.03 percent from 494.07 million in August, according to data from Indian regulator Trai. Teledensity reached 43.5 percent. The wireless and mobile (GSM, CDMA, fixed wireless phone) subscriber base stood at 471.73 million, growing by 3.28 percent from the previous month. Indian operator Bharti Airtel remained market leader with 110.5 million customers, followed by Reliance with 86.11 million subscribers, Vodafone Essar with 82.84 million subscribers, BSNL with 58.75 million and Idea with 51.45 million subscribers. Tata Teleservices ended September with 46.79 million subscribers, while MTNL saw its subscriber base reach 4.68 million. The fixed subscriber base declined to 37.31 million versus 37.33 million in August. Furthermore, the total broadband subscriber base rose 3.29 percent to 7.22 million from 6.98 million a month earlier.
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Recent Research
High promotional spending no guarantee for big subscriber wins
Brief
:
24 Nov 2009
Telecom providers spent most of their energy in promoting just a few products in their portfolio. ADSL providers promoted dual play, cable providers promoted triple play and digital television, KPN promoted digital television and single internet. During 2009, UPC and Ziggo shifted their spending activity from triple play services toward high speed single internet. KPN spent by far the most in 2009. The media spend on television products seemed effective adding 38,000 new television subscribers in Q3, however KPN spending on internet products was not so effective. It seems that the focus of UPC and Ziggo on high speed products can't be matched with extra marketing expenditure. This research brief gives information on actual spend per provider per product type.
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