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Orange launches mobile operations in Armenia
Friday 6 November 2009 | 09:16 AM
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Orange has launched mobile telecommunications services in the Republic of Armenia. Orange says investments in the launch of mobile operations in Armenia exceeded EUR 100 million. The operator will provide the expertise and investments necessary to develop a 2G and 3G+ network with nationwide coverage. Orange plans to expand its mobile network to over 80 percent of the Armenian population, including 500 towns and villages. The operator currently employs around 300 people in Armenia, while an additional 500 people are employed indirectly through suppliers and third-party retailers. Orange will initially offer services for both residential and business customers. The operator's services portfolio includes a complete catalogue of mobile and data offers, as well as a range of international tariffs, leveraging agreements with over 130 roaming partners worldwide. Orange also plans to introduce Apple's iPhone in Armenia in the coming months. The Orange Customer Service is currently available in three languages, namely Armenian, Russian and English. Orange has also launched its official website for Armenian customers. Armenia has a population of around 3.2 million people, including 1.1 million in the Yerevan capital. Mobile penetration in Armenia currently stands at 80 percent.
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In the past year, Nokia and Samsung have been the most used and promoted handset brands in the Dutch mobile market. Nevertheless, it is clear that Nokia in particular is losing ground to competitors such as LG, Samsung and dedicated smart phone players such as Apple, HTC and Blackberry, despite being one of the most heavily promoted brands. This research brief focuses on mobile phone brands in the Netherlands and is based on findings from Telecompaper's Consumer Panel and one chart from the recent released report "Dutch Mobile Promotions Q3 2009".
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