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Smartphone, Wi-Fi usage grows in November - AdMob

Monday 21 December 2009 | 07:07 CET
 
The smartphones in the US accounted for 48 percent of mobile Web and application requests in November, up from 31 percent in November, according to the November AdMob mobile metrics report. The Wi-Fi usage has also taken off, with 24 percent of requests in the US coming in over a Wi-Fi network in November, compared to 8 percent. The iPod touch, Sony PlayStation Portable, and Nintendo DSi have gained traction this year. In November, 50 percent of users were located outside of the US, an increase from 39 percent in January. Of its top markets, Apple devices experienced the strongest percentage growth in Japan, France, and Australia this year. The launch of new Android devices in the second half has accelerated the growth of the platform. Six months ago a single Android device, the HTC Dream (G1), generated 92 percent of Android traffic, while in November the same device accounted for only 37 percent of requests. The Motorola Droid, HTC Magic, and HTC Hero generated 22 percent, 21 percent and nine percent of Android requests worldwide in November, respectively. About 55 percent of ad requests in the US came from devices with Wi-Fi capability, up from only 19 percent a year earlier. The top five devices in the US based on Wi-Fi requests generated were the iPod touch, iPhone, Sony PSP, HTC Dream (G1), and Motorola Droid. Around 36 percent of iPhone traffic in the US was over Wi-Fi, considerably higher than other Wi-Fi capable devices. Less than 10 percent of traffic from the major Android devices came over Wi-Fi. The iPhone accounted for 71 percent and the iPod touch accounted for 29 percent of total unique users from Apple devices. Android generated 27 percent of the requests from smartphones in the US in November, up from 20 percent in October. Nearly 88 percent of requests from Android devices came from the US in November, the second largest Android market is the UK with 4 percent of requests, according to the researchers.

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