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Sony Ericsson promotes Tear to lead global sales, marketing Monday 8 February 2010 | 11:04 AM CET
 
Sony Ericsson has promoted Kristian Tear, currently head of Western Europe and head of global customer accounts, to head of global sales and marketing, effective 1 April. In his new role, Tear succeeds Anders Runevad, who will return to Ericsson. Tear will report to Sony Ericsson president Bert Nordberg. He joined Sony Ericsson in 2005 from Ericsson, where he held a number of executive management positions in Asia, Europe and Latin America. The company will announce Tear's successor, in his position of head of Western Europe region and head of global customer accounts, in due course.
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