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Hutchison launches converged brand in Hong Kong

Wednesday 28 July 2010 | 02:02 CET
 
Hutchison Telecommunications has incorporated the residential fixed-line service provided by subsidiary Hutchison Global Communications into its mobile brand 3. The service, comprising residential broadband, residential telephone and IDD 0080, has been integrated with 3 Hong Kong's mobile and Wi-Fi wireless internet access services to form a new brand: 3ree Broadband. The company has kicked off a major advertising campaign to promote the launch of the new brand. The first service launched under the 3ree Broadband brand is a 100 Mbps residential broadband service for HKD 99 per month, which also comes with free Wi-Fi access. To promote the new service, new subscribers will get either six months of free broadband service, or 30 months of free residential telephone line service. Furthermore, new customers, or existing customers registering their details, will get a 3 handset coupon for HKD 300.

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