O2 Ireland has launched for price plans for the new iPhone 4, available at launch to existing customers only on a first come first served basis. The O2 Advance 150, 350, 550 and 700 plans cost EUR 40, EUR 60, EUR 80 and EUR 100 per month respectively, and all come with a 2 GB data allowance. The plans include between 150-700 anytime minutes, 100-350 texts,and 10-35 MMS messages. The 16 GB and 32 GB models will be free with the top-end price plan. Otherwise, the 16 GB model will cost EUR 259, EUR 199 or EUR 149, and the 32 GB model will cost EUR 359, EUR 299 or EUR 249. Customers must sign 18-month contracts. Customers on the O2 Advance 350, 550 and 700 plans can also select of a range of free extra add-ons across voice, data or text, enabling them to tailor their price plan to how they use their phone.