The new television ratings survey will provide minute-by-minute monitoring of the viewing behaviour of over 12,000 Polish viewers from 5,000 households through data collected via digital decoders. The size of the sample, over three times larger than in the general market-television survey, enables the analysis of viewing figures among even the narrowest of audience groups.
The sample recruitment process was undertaken by Nielsen Audience Measurement, which is also responsible for SpotLight’s data processing. Data is measured across UPC’s 170 television stations and will enable broadcasters to analyse the efficiency of investment in line-ups. Atmedia expects it to become a primary source of consumer behaviour understanding within narrow target groups.
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