The penetration of Sim cards increased 9 percent to 156 percent at the end of the first quarter. Austrian mobile revenues dropped by 2.2 percent during the first quarter to EUR 597.1 million, of which 30.5 percent came from non-voice services like data, SMS and MMS, growing by 1.7 percentage points year-on-year. The number of SMS sent during the quarter went up from 1.73 billion in Q1 2011 to 1.96 billion in Q1 2012, equal to 13.3 percent growth year-on-year.
The number of consumer fixed lines in Austria grew slightly during the first quarter of 2012 to 2.14 million connections, according to the quarterly market monitor from Austrian telecom regulator RTR. During the same period, the number of business fixed lines dropped by 2.9 percent to 645,000 on 31 March. The consumer fixed-line revenues decreased by 3.75 percent to EUR 77.0 million, and business fixed-line revenues dropped by 2.6 percent to EUR 41.5 million.
A1 Telekom Austria remained mobile market leader with a 40.4 percent share or 5.297 million customers, after losing 2.95 percentage points. Number two was T-Mobile Austria with 4.100 million customers or a market share of 31.2 percent, up 6.99 percent from one year earlier, followed by Orange Austria with 2.317 million customers or a 17.7 percent market share, down 1 percentage point. 3 Austria was the only winner, seeing its market share grow 1.5 percent points to 10.7 percent or 1.408 million customers.
The total broadband connections grew to 6.2 million, divided equally between fixed broadband, mobile broadband and smartphone tariffs.
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