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Internet

Black Friday generates 368% rise in Brazilian e-commerce

Monday 10 December 2012 | 09:54 CET | News
Black Friday generated a 368 percent increase in online spending in Brazil compared with a normal day of shopping in November, according to data published by comScore. The increase in consumer spending was caused both by a rise in the average ticket (55%) and by a rise in the number of transactions per buyer (6%). Besides leader MercadoLivre, the best performers in terms of total sales on Black Friday were Americanas, Ponto Frio and Casas Bahia. The first recorded nearly one of every USD 5 spent that day. Walmart had the largest percentage increase in sales, followed by Ponto Frio, Casas Bahia and Magazine Luiza. According to comScore, Black Friday 2012 moved BRL 217 million in Brazilian e-commerce, 117 percent higher than last year.

Categories: Internet
Companies: Ponto Frio
Countries: Brazil
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