Mobile internet services provider Bytemobile has appointed Ronny Haraldsvik as vice president of global marketing and Michael Laudon as vice president of engineering. With 22 years of industry experience, including a decade in wireless, Haraldsvik has held the position of vice president of marketing at SpiderCloud Wireless, a provider of E-RAN systems for mobile operators. Previously, Haraldsvik served as vice president of mobile broadband at Qualcomm and has held vice president roles at Flarion Technologies and Nortel Networks. Earlier in his career, he served as director of field marketing at Bay Networks. Laudon joins Bytemobile from Silver Spring Networks, where he was vice president of engineering quality and product operations. Previously, he served as vice president of engineering at Force10 Networks where he was responsible for all hardware development programmes on the E-Series chassis based switch/router. Prior to his ten-year career at Force10 Networks, Laudon was the co-founder and director of systems engineering at Sundance Technology.
Video became the dominant form of mobile data traffic in 2010 accounting for more than 40 percent of the total volume in wireless networks worldwide, according to a study by Bytemobile. With the rise of full-length and studio-quality videos and live streaming of multimedia content on mobile devices and the emergence of two-way video communications, Bytemobile expects mobile data traffic to spike to an all-time high this year. Video-based content will account for over 60 percent of network traffic this year, up from approximately 40 percent in 2010. Personal video communications will dominate mobile network capacity, such that 10 percent of subscribers consume 90 percent of total network traffic. Enhanced smartphones will lead to the consumption of bandwidth-intensive content and subscribers will continue to consume available network capacity even as operators roll out LTE. Operators will add ‘Smart Capacity’ service to both the data centres and the packet core of their networks to utilise capacity for rising traffic demand. These services combine caching, content filtering, policy enforcement, access control and capacity control points to create smarter networks for managing existing capacity.