Cablevision launches Optimum App for iPad

US operator Cablevision Systems has launched the Optimum App for iPad, which allows its cable television customers to experience iO TV digital cable, including access to hundreds of channels and VoD on an iPad in the home. The application delivers the full cable television experience to the tablet device, and allows the iPad to function as a television. Like all additional outlets, it is free to existing Optimum cable television customers. In addition to approximately 300 live channels and access to VoD, the Optimum App for iPad integrates enhanced guide information that enables customers to find the content they already receive as part of their cable television subscription. Programming is fully searchable, including by genre, and the application includes the ability to schedule DVR recordings and manage previously-recorded content. Cablevision uses its secure and proprietary Advanced Digital Cable television network to deliver cable programming to customers for viewing on the Optimum App for iPad, and content is not delivered over the internet. The application turns the iPad into an additional television, enabling Cablevision customers to view the same live programming and VoD content already being delivered to other TVs in the home as part of the service they have paid for. Cablevision has the right to distribute programming over its cable system to iPads configured in this way under its existing distribution agreements with programming providers. Cablevision plans to deploy additional applications that deliver the same experience to other tablets and display devices, functioning as televisions. The company plans to integrate remote control functionality into the Optimum App for iPad this summer.