DDB Paris chooses Interoute to host web campaigns

Advertising agency DDB Paris has chosen European cloud services provider Interoute to host all of its web campaigns. Two such campaigns have already been hosted by Interoute, for health education institute INPES and for cold soup brand Alvalle. The first raised awareness of the risks linked to hearing loss and involved a YouTube channel transmistting a concert by the artists Jenifer during which she disappeared and had to be found again by the internet user. The campaign supported by banner advertising reached a peak of 160,000 visits in a day. DDB said it was working with Interoute on another major campaign.