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Mobile & Wireless

Failure to launch 4G to cost GBP 120 mln this Christmas

Monday 12 November 2012 | 05:25 CET | News
As shoppers stock up on Christmas gifts and supplies over the festive season, slow connection speeds are set to pose a barrier for many consumers wishing to shop via their mobile devices. The research reveals that with better connections from the nationwide roll-out of 4G, mobile sales would have been one third more than current predictions, up to GBP 493 million from GBP 373 million. This Christmas nearly 55 percent of consumers plan to use their mobile device more than they did last year to browse the web, while almost the same number say they will use mobile devices to get inspiration for gift ideas and to check prices or product details (39 percent). The research expects to see around a third of items in its Christmas campaign bought through a smartphone. But despite mounting consumer demand, significant barriers still remain as the UK's legacy network infrastructure continues to creak under the strain of rising volumes of mobile data, which is growing 250 percent year on year. The top three barriers preventing consumers from shopping on their mobiles are slow connection speeds, payments timing out and network reliability. Although initial 4G services will be rolled out across ten cities in the UK this month, by the end of this year the majority of the UK population will still not be able to make use of 4G, a situation which a third (32 percent) of consumers consider to be frustrating or unfair.


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Categories: Mobile & Wireless
Countries: United Kingdom
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