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Mobile & Wireless

Fifth of UK consumers would consider iPhone 5 buy - study

Friday 7 September 2012 | 13:02 CET | News
One in five (21%) UK consumers would considering buying the iPhone 5, according to YouGov research. The Apple New Product Launch (NPL) tracker show that UK consumers, especially iPhone owners, have high expectations for new features on iPhone 5. Phase one of the study shows that 18 percent of the population were spontaneously aware that Apple were about to launch a product, and 30 percent of the population (prompted) were aware that Apple was looking to launch a new product/service soon. Of the new features the iPhone 5 is expected to have, over a third (37%) of the UK population anticipates it will have a longer battery life and 4G capabilities, while 67 percent of current iPhone owners expect that the new model would have a longer-lasting battery. In addition, 24 percent of the population thinks it will have NFC and mobile payment capabilities, compared to 34 percent of current iPhone owners.

Categories: Mobile & Wireless
Companies: Apple
Countries: United Kingdom
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