0
Internet

Free to allow customers to adjust Google ad blocker

Monday 7 January 2013 | 09:36 CET | News
Having shot across Google’s bow on 4 January by installing ad blocking software on subscribers’ Freebox Revolution STBs to block Google Adwords and Adsense-served ads, French ISP Free says it will drop the software’s default status this week, reports Les Echos. The move follows criticism from French online news publishers’ association Spiil, which feels that no ISP has the right to decide what citizens can or cannot access on the internet, including ads.

Free held talks with Google in mid-December to ask the US company to pay it for the massive traffic volume of YouTube videos. Digital economy minister Fleur Pellerin will meet both parties on 7 January, and telecom regulator Arcep expects precisions from Free in the middle of the week concerning why and how it is blocking ads. The software upgrade targeted all Google-served ads, but some websites were not affected at all, according to press reports.

 

Free’s “coup de theatre” proves that Web filtering by domain name works, writes Les Echos, but French ISPs’ general position stands: no web filtering unless specifically requested by a judge. Industry players will be able to discuss the Free-Google dispute at length at a ministry of finance roundtable on net neutrality on 15 January. Google said it was aware of Free’s actions and was investigating the impact. The ITU treaty rejected in December would have required internet giants to pay to access end users.


Categories: Internet
Companies: Arcep / Google / ITU / YouTube
Countries: France
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.






57% of the Haarlemmermeer households have access to FTTH services
Netherlands  |  2014 Q2

Calendar   /   Industry Events

22 Sep Customer Experience Management , Telecoms European Summit
22 Sep Mobile Video Summit
22 Sep Nordic and Baltic Telecoms Executive Forum
24 Sep LTE Asia
24 Sep Millicom Capital Markets Day
24 Sep Telematics Brazil & LATAM
26 Sep BlackBerry fiscal Q2
29 Sep GlobalPlatform Presents the TEE
30 Sep KCom Group Q1 FY2014/15
30 Sep TeliaSonera Capital Markets Day
30 Sep Ethernet World 2014
30 Sep TMT Finance & Investment CEE
::: More Calendar Items