Philippine communications provider Globe Telecom has introduced new store formats. The new formats—the premium dealership store, pop-up store, microstore, kiosk, and store-on-the-go—provide a different retail mix to our subscribers. The new stores were designed based on demographics, lifestyle, and shopping behaviour of its customers. Last year, Globe opened 68 new stores, including 10 microstores and 9 kiosks. The company has converted around 80 percent of its total store channel nationwide to full-service concept stores and is set to complete the conversion within the year. Globe has a total of 168 stores nationwide.
A Globe Premium Dealer Store is a full-service Globe concept store owned and operated by a third-party investor. The Globe Kiosk in is a permanent fixture and features self-serve machines like bill payment machine and interactive screens for after-sales services. The Globe Microstore is an in-line store with a more relaxing atmosphere while the pop-up store offers customers the same shopping experience when visiting a concept store but it can be installed anywhere. The Globe Store-On-The-Go is a fully-functioning mobile Globe Store that is deployed in remote areas where customers need the services of the store.
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