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General

Globe launches new store formats

Wednesday 6 March 2013 | 23:36 CET | News
Philippine communications provider Globe Telecom has introduced new store formats. The new formats—the premium dealership store, pop-up store, microstore, kiosk, and store-on-the-go—provide a different retail mix to our subscribers. The new stores were designed based on demographics, lifestyle, and shopping behaviour of its customers. Last year, Globe opened 68 new stores, including 10 microstores and 9 kiosks. The company has converted around 80 percent of its total store channel nationwide to full-service concept stores and is set to complete the conversion within the year. Globe has a

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Categories: General
Companies: Globe Mobile
Countries: Philippines
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