Of US households that subscribe to a multi-channel video service, 52 percent have a Digital Video Recorder (DVR), compared to 4 percent of TV households that do not subscribe to a multi-channel video service, according to new research from Leichtman Research Group. In addition, 43 percent of all households with a DVR now have DVR on more than one TV set. About 20 percent of TV households now have DVR on more than one TV set, an increase from 6 percent five years ago. The survey also found an increase in Netflix subscribers having a premium service (51% of Netflix subscribers who subscribe to a multi-channel video service this year, up from 43% last year and 40% in 2010) and a decrease in those who would consider dropping a premium service because of Netflix (20% this year, down from 36% last year and 32% in 2010).
In addition, 71 percent of Telco video subscribers, 63 percent of DBS subscribers and 42 percent of cable subscribers, have a DVR. Of those with a DVR on more than one TV set, 81 percent rate service 8-10 (on a 1-10 scale with 10 being excellent), compared to 73 percent with DVR on one TV set. Of digital cable subscribers, 70 percent have used VOD, up from 58 percent in 2007 and 25 percent in 2004. Overall, 59 percent of digital cable subscribers, and 64 percent of Telco video subscribers, used on-Demand in the past month. Of VOD users who also have a DVR, 68 percent agree (8-10) that their TV service is better because they have both VOD and DVR. Of Netflix subscribers, 26 percent use Watch Instantly daily and 59 percent use it weekly while 79 percent of Netflix Watch Instantly users use it to watch movies and TV shows on a TV set. These findings are based on a survey of over 1,300 households throughout the US.
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