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Mobile & Wireless

HTC Thailand aims for 20% of smartphone sales

Friday 21 January 2011 | 00:01 CET | News
HTC Thailand is aiming to sell about 20 percent of the forecast smartphone sales this year. The smartphone sales in Thailand are expected to rise by over 30 percent to about 3 million units, according to the company. HTC Thailand had a 9 percent share of smartphone sales in 2010, The Nation writes. The company will focus on two smartphone operating systems: Android and Windows Phone 7, Nattawat Woranopakul, manager of HTC Thailand, said. The company will launch fewer models to extend the life cycle to boost sales volume and ensure price stability. HTC has appointed Synex (Thailand) as its second distributor, in addition to SIS Distribution. The company also plans to increase its own outlets to 500 nationwide. HTC Thailand has set its marketing budget at THB 160 million, with 30 percent allocated to above the line marketing and 70 percent to below the line marketing.

Categories: Mobile & Wireless
Companies: HTC
Countries: Thailand
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