0
Mobile & Wireless

HTC Thailand aims for 20% of smartphone sales

Friday 21 January 2011 | 00:01 CET | News
HTC Thailand is aiming to sell about 20 percent of the forecast smartphone sales this year. The smartphone sales in Thailand are expected to rise by over 30 percent to about 3 million units, according to the company. HTC Thailand had a 9 percent share of smartphone sales in 2010, The Nation writes. The company will focus on two smartphone operating systems: Android and Windows Phone 7, Nattawat Woranopakul, manager of HTC Thailand, said. The company will launch fewer models to extend the life cycle to boost sales volume and ensure price stability. HTC has appointed Synex (Thailand) as its second distributor, in addition to SIS Distribution. The company also plans to increase its own outlets to 500 nationwide. HTC Thailand has set its marketing budget at THB 160 million, with 30 percent allocated to above the line marketing and 70 percent to below the line marketing.

Categories: Mobile & Wireless
Companies: HTC
Countries: Thailand
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.






KPN
leading network provider in terms of VO customers served
Netherlands  |  2014 Q3

Calendar   /   Industry Events

03 Feb Radcom Q4 2014
03 Feb Calix Q4 2014
03 Feb Millicom Q4 2014
03 Feb Vitesse Semiconductor fiscal Q1
03 Feb Sharp fiscal Q3
03 Feb Lenovo fiscal Q3
03 Feb Ceva Q4 2014
03 Feb Iran Telecoms and IT Global Summit 2015
04 Feb Mobistar Q4 2014
04 Feb KPN Q4 2014
04 Feb MTS Allstream Q4 2014
04 Feb NXP Semiconductors Q4 2014
04 Feb BskyB fiscal Q2
04 Feb Level 3 Communications Q4 2014
04 Feb Glu Mobile Q4 2014
04 Feb Sky Deutschland fiscal Q2
04 Feb Turk Telekom Q4 2014
04 Feb Entropic Q4 2014
04 Feb WDM Africa 2015
05 Feb Charter Communications Q4 2014
05 Feb Nuance Communications fiscal Q1
05 Feb Verisign Q4 2014
05 Feb Twitter Q4 2014
05 Feb Avanti Communications fiscal Q2
05 Feb TCS Q4 2014
05 Feb TDC Q4 2014
05 Feb Turk Telekom Q4 2014
05 Feb Vodafone fiscal Q3
05 Feb Swisscom Q4 2014
05 Feb Sequans Q4 2014
::: More Calendar Items