0
Mobile & Wireless

iOS gains 5% market share lead vs Android for ad impressions

Friday 12 October 2012 | 21:39 CET | News
iOS gained a 5 percent market share lead over Android and now accounts for 62 percent of mobile ad impressions compared with Android's 38 percent, according to a report from Velti. Of iPhone 5 impressions, just under half came from the US, followed by Japan with 14 percent and the UK with 8 percent of impressions. iOS 6 saw quick adoption among a large amount of users but 11 percent of users have opted not to upgrade to the operating system and remain using iOS.

iPhone 5 users spend 27 percent of their time on social networking applications, 22 percent of their time gaming and 13 percent each on entertainment and utility apps. The report also showed that Samsung is the leader in smartphone market share for South Korea compared with Apple, whose iPhone 3 ranks third in market share for the country and whose iPhone 4 which ranks fifth in market share. In addition, Samsung's Galaxy S III and Galaxy S II entered the top five devices on the exchange this month, capturing 1 percent of all impressions. AT&T leads US carriers with over half of all iPhone impressions and Verizon captured just under a third of impressions.


Categories: Mobile & Wireless
Companies: Apple / AT&T / Samsung / Velti / Verizon
Countries: World
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.






86%
of Dutch consumers have heard of Netflix
Netherlands  |  2014 Q2

Calendar   /   Industry Events

31 Oct TDC Q3 2014
31 Oct Sony fiscal Q2
31 Oct KDDI fiscal Q2
31 Oct NTT Docomo fiscal Q2
31 Oct HTC Q3 2014
31 Oct Ntelos Q3 2014
03 Nov Redline Communications Q3 2014
03 Nov Crexendo Q3 2014
03 Nov Sprint Q3 2014
03 Nov DSP Group Q3 2014
03 Nov TelecityGroup Q2 FY2014/15
03 Nov Earthlink Q3 2014
03 Nov Ruckus Wireless Q3 2014
03 Nov MVNO Networking Congress
03 Nov RAN World
04 Nov Frontier Communications Q3 2014
04 Nov Com Hem Q3 2014
04 Nov Softbank fiscal Q2
04 Nov Motorola Solutions Q3 2014
04 Nov DISH Network Q3 2014
04 Nov IP Packet Optical Convergence
04 Nov TV Connect MENA
04 Nov CEM World Congress
05 Nov Interxion Q3 2014
05 Nov Cognizant Q3 2014
05 Nov Level 3 Q3 2014
05 Nov Fairpoint Communications Q3 2014
05 Nov Vonage Q3 2014
05 Nov Sierra Wireless Q3 2014
05 Nov AVG Technologies Q3 2014
::: More Calendar Items