Mobile & Wireless

iOS gains 5% market share lead vs Android for ad impressions

Friday 12 October 2012 | 21:39 CET | News
iOS gained a 5 percent market share lead over Android and now accounts for 62 percent of mobile ad impressions compared with Android's 38 percent, according to a report from Velti. Of iPhone 5 impressions, just under half came from the US, followed by Japan with 14 percent and the UK with 8 percent of impressions. iOS 6 saw quick adoption among a large amount of users but 11 percent of users have opted not to upgrade to the operating system and remain using iOS.

iPhone 5 users spend 27 percent of their time on social networking applications, 22 percent of their time gaming and 13 percent each on entertainment and utility apps. The report also showed that Samsung is the leader in smartphone market share for South Korea compared with Apple, whose iPhone 3 ranks third in market share for the country and whose iPhone 4 which ranks fifth in market share. In addition, Samsung's Galaxy S III and Galaxy S II entered the top five devices on the exchange this month, capturing 1 percent of all impressions. AT&T leads US carriers with over half of all iPhone impressions and Verizon captured just under a third of impressions.

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Categories: Mobile & Wireless
Companies: Apple / AT&T / Samsung / Velti / Verizon
Countries: World
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