iOS gains 5% market share lead vs Android for ad impressions

Friday 12 October 2012 | 21:39 CET | News
iOS gained a 5 percent market share lead over Android and now accounts for 62 percent of mobile ad impressions compared with Android's 38 percent, according to a report from Velti. Of iPhone 5 impressions, just under half came from the US, followed by Japan with 14 percent and the UK with 8 percent of impressions. iOS 6 saw quick adoption among a large amount of users but 11 percent of users have opted not to upgrade to the operating system and remain using iOS.

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Categories: Mobile & Wireless
Companies: Apple / AT&T / Samsung / Velti / Verizon
Countries: World
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