Isis, the NFC mobile commerce joint venture created by AT&T Mobility, T-Mobile USA and Verizon Wireless, plans to roll out the Isis Mobile Wallet nationwide later this year, following pilots in Austin, Texas and Salt Lake City, Utah. The Isis Mobile Wallet uses NFC technology to allow consumers to pay, redeem coupons and present loyalty cards with a tap of their smartphone.
To use the Isis Mobile Wallet, consumers need an NFC-enabled smartphone and a SIM-based secure element, which together make the device Isis Ready. Thirty-five mobile devices across AT&T Mobility, T-Mobile US and Verizon Wireless currently support Isis. Support for iPhone, Windows Phone and Blackberry 10 is expected to be introduced later this year.
Isis plans to incorporate key learnings from the pilot of the Isis Mobile Wallet in Austin and Salt Lake City into its planned national rollout later this year. Findings from the pilot launched in October 2012 show that, on average, active Isis Mobile Wallet users tap more than 10 times per month. Two-thirds of active users opted in to receive offers and messages from their favorite brands, following an average of seven brands.
Contactless acceptance nearly quadrupled to more than 4,000 locations in Austin and Salt Lake City, Isis said. More than 80 percent of transactions take place at everyday spend locations such as quick-service restaurants, coffee shops, gas stations, convenience and grocery stores. According to Isis, Wallet users engaged in loyalty and offers tap up to two times more frequently than users who only make payments.
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