Mobile & Wireless

Latin America has fastest growing internet population

Friday 24 May 2013 | 08:29 CET | News

Of the five global regions, Latin America had the fastest growing internet population, increasing 12 percent in the past year to more than 147 million unique visitors in March 2013, according to a report from comScore. Consumers in Latin America spent 10 hours online per month on Social Networking sites, doubling the global average time spent. 5 of the top 10 most engaged markets with social content worldwide are located in Latin America.

The study also shows that, fueled by the holiday shopping season, Online Retail continues to grow in Latin America with the total number of online shoppers up 16 percent in the past year. Wal-Mart was the fastest gaining property of the top 10 most-visited Retail websites, growing 163 percent in the past year to 11.7 million visitors in March 2013.

Mobile phones and tablets continue to account for a growing amount of digital traffic. Of the 4 Latin American markets analyzed, Mexico led the region with 13.9 percent of all web-based page views consumed beyond the personal computer, mostly on smartphones and tablets.

The report found that Online Advertising is on the rise in Brazil, growing 97 percent the past year to 130 billion display ad impressions delivered in March 2013. Netflix was the largest display advertiser in Brazil and Mexico with 2.7 billion and 463 million ad impressions delivered during the month, respectively.

Internet users in Argentina are the most likely in Latin America to view online video content, with more than 95 percent of its internet population doing so in March 2013, the report also indicates.

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Mobile & Wireless
Companies: Netflix
Countries: Latin America
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.

monthly costs
most important reason for choosing triple play package
Netherlands  |  2015Q2

Calendar   /   Industry Events

12 Oct SDN & OpenFlow World Congress
12 Oct ITU Telecom World
13 Oct SCTE Cable-Tec Expo
14 Oct Netflix Q2 2015
14 Oct DragonWave fiscal Q2
15 Oct Zhone Technologies Q3 2015
15 Oct Redknee Solutions call on Orga acquisition
15 Oct Datacloud Nordic
15 Oct Berec Stakeholder Forum
16 Oct Elisa Q3 2015
18 Oct Gitex Dubai
19 Oct America Movil Q3 2015
19 Oct Telekom Austria Q3 2015
19 Oct GigOptix Q3 2015
20 Oct Yahoo Q3 2015
20 Oct Mobistar Q3 2015
20 Oct TeliaSonera Q3 2015
20 Oct Verizon Q3 2015
20 Oct America Movil Q3 2015
20 Oct VMware Q3 2015
20 Oct Turk Telekom Q3 2015
20 Oct Comptel Q3 2015
20 Oct ICT 2015
20 Oct Broadband World Forum
21 Oct Polycom Q3 2015
21 Oct Crown Castle International Q3 2015
21 Oct Logitech fiscal Q2
21 Oct Citrix Systems Q3 2015
21 Oct EE Q3 2015
21 Oct ARM Holdings Q3 2015
::: More Calendar Items