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Mobile & Wireless

LTE mobile broadband pricing to decline by 60% until 2016

Thursday 15 December 2011 | 16:25 CET | News
LTE mobile broadband pricing will fall by 60 percent over the 5-year period to the end of 2016 as more operators worldwide adopt the technology worldwide, according to a report published by Tariff Consultancy (TCL). By the end of 2016, researchers forecast that there will be over 250 million users of LTE mobile broadband services, but average pricing per subscriber will decrease to around EUR 20 per month, a decrease equivalent to more than 60 percent in LTE pricing over the 5 year period. The report evaluates pricing from around 30 LTE mobile broadband providers which are mainly located in Europe, North America and the Asia-Pacific regions of the world. The average theoretical download access speed across all LTE providers is in excess of 80 Mbps, with the most common download speed cited being 100 Mbps – and one provider (Zain Saudi Arabia) claiming download speeds of as high as 150 Mbps. It is the high download access speeds that are the main differentiator for LTE against other types of mobile broadband. Average monthly user data allowances for LTE mobile broadband services are currently 22 GB per month, but can be as high as 80 GB per month with allowances for LTE operators in North America being typically lower. The average LTE mobile broadband price in EUR per GB ranges from EUR 0.5 up to EUR 9.9 per GB of data mobile user allowance. Researchers already found evidence of price erosion from selected LTE mobile broadband providers. Telstra (Australia) currently offers its BigPond USB 4G Mobile Broadband product with an 8 GB monthly data user allowance for the equivalent of EUR 30 per month, against EUR 38 for a 4 GB monthly data user allowance reported at the time of launch. In Singapore, M1 (Mobile One) is offering its Next Generation Mobile Network equivalent LTE service to existing M1 customers with a 40 percent discount off the monthly list price.




Categories: Mobile & Wireless
Companies: M1 / TCL / Telstra / Zain Saudi Arabia
Countries: World
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