Majority of US consumers stream digital content once a week

Overall, digital streaming continues to be on the upswing in 2013, with 84 percent of respondents saying they do so at least once a week, according to data from M-Go. The analysis reveals that 41 percent of men and 26 percent of women engage in daily streaming. First-timers, regardless of gender were almost evenly split (43%) in streaming alone. Of respondents, 34 percent were "very satisfied" with their service of choice, with 81 percent using two or more services to meet content needs. 

Looking at the new wave of streamers, those with less than a year of experience, women now lead the genders with 31 percent as compared to males at 20 percent. Women are now also leading the charge in second screen viewing, being three times more likely to take in their entertainment via a mobile tablet-type of device, while makes are more likely to watch from a desktop computer. 

Looking at the choice of content for first timers, consumers are split evenly at 44 percent between choosing movies and TV shows. Amongst all respondents, new TV shows (those still on the air) were by far the most viewed type of programming (68%), followed by new movies at 46  percent and older movies at 44 percent. Men are more likely to have streamed a movie (49% vs. 40% women) while women are more likely to have streamed a TV show (52% vs. 37%). The survey was conducted by Lab42, from 6-11 April, among 1,000 adults in the United States, ages 25-49, who stream online content.