0
Mobile & Wireless

McDonald's introduces mobile order, payment system in Japan

Tuesday 20 March 2012 | 10:18 CET | News
McDonald's Japan plans to introduce a service that will enable customers to place an order and pay for it by using their mobile phones, reports the Nikkei. Customers who register at the chain's will be able to select orders from the complete menu, which covers 50-70 items, depending on the store. Once the selection is made, they can place orders by swiping their phones near the reader device at the counter. If their phones are equipped with an e-wallet function, the payment can be made at the same time. In a trial run at select stores in Kagoshima Prefecture, Kyushu, 20 percent of customers used the service, spending just over 30 seconds to order and pay. McDonald's estimates that reducing processing time for each order by one second will boost annual sales by JPY 800 million. The company plans to introduce the service this summer at a limited number of stores in the Tokyo metropolitan area and elsewhere. It will become available at all its 3,300 stores, including drive-thru locations, within two years.

Categories: Mobile & Wireless
Countries: Japan
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.






independent MVNO markt accounts 19.4% of total Dutch mobile market
Netherlands  |  2014 Q3

Calendar   /   Industry Events

03 Feb Radcom Q4 2014
03 Feb Calix Q4 2014
03 Feb Millicom Q4 2014
03 Feb Vitesse Semiconductor fiscal Q1
03 Feb Sharp fiscal Q3
03 Feb Lenovo fiscal Q3
03 Feb Ceva Q4 2014
03 Feb Iran Telecoms and IT Global Summit 2015
04 Feb Mobistar Q4 2014
04 Feb KPN Q4 2014
04 Feb MTS Allstream Q4 2014
04 Feb NXP Semiconductors Q4 2014
04 Feb BskyB fiscal Q2
04 Feb Level 3 Communications Q4 2014
04 Feb Glu Mobile Q4 2014
04 Feb Sky Deutschland fiscal Q2
04 Feb Turk Telekom Q4 2014
04 Feb Entropic Q4 2014
04 Feb WDM Africa 2015
05 Feb Charter Communications Q4 2014
05 Feb Nuance Communications fiscal Q1
05 Feb Verisign Q4 2014
05 Feb Twitter Q4 2014
05 Feb Avanti Communications fiscal Q2
05 Feb TCS Q4 2014
05 Feb TDC Q4 2014
05 Feb Turk Telekom Q4 2014
05 Feb Vodafone fiscal Q3
05 Feb Swisscom Q4 2014
05 Feb Sequans Q4 2014
::: More Calendar Items