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Mobile & Wireless

McDonald's introduces mobile order, payment system in Japan

Tuesday 20 March 2012 | 10:18 CET | News
McDonald's Japan plans to introduce a service that will enable customers to place an order and pay for it by using their mobile phones, reports the Nikkei. Customers who register at the chain's will be able to select orders from the complete menu, which covers 50-70 items, depending on the store. Once the selection is made, they can place orders by swiping their phones near the reader device at the counter. If their phones are equipped with an e-wallet function, the payment can be made at the same time. In a trial run at select stores in Kagoshima Prefecture, Kyushu, 20 percent of customers used the service, spending just over 30 seconds to order and pay. McDonald's estimates that reducing processing time for each order by one second will boost annual sales by JPY 800 million. The company plans to introduce the service this summer at a limited number of stores in the Tokyo metropolitan area and elsewhere. It will become available at all its 3,300 stores, including drive-thru locations, within two years.

Categories: Mobile & Wireless
Countries: Japan
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