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Broadcast & Satellite

Mirada wins Iris multiscreen product deal in LatAm

Tuesday 20 May 2014 | 13:55 CET | News

Audiovisual interaction specialist Mirada has won a multi-million dollar contract in Latin America for its multiscreen product dubbed ‘iris’. The contract has been signed with a large established Latin American digital TV operator, the company said. This contract follows the USD 1.4 million trial announced in November 2013. The customer, whose installed subscriber base is of several million users, is expected to carry out final commercial rollout by year-end.

The Iris service includes Inspire, a user interface with features such as Smart search engine, audience metrics and recommendation system based on advanced algorithms developed by the company, interactive advertisement, multiscreen platform with applications for smartphones and tablets based on iOS and Android operating systems.

Mirada says this is the company’s biggest contract up to date. According to mirada CEO Jose Luis Vazquez, this contract will significantly increase mirada’s yearly turnover over the next three to five years.


Categories: Broadcast & Satellite
Companies: Mirada
Countries: Latin America
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