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Mobile & Wireless

Mobile phones under BRL 700 represent 64% of Brazilian sales

Tuesday 11 December 2012 | 17:43 CET | News
Mobile phones priced at less than BRL 700 represent the majority of sales in Brazil, according to research by IDC reported in Folha de Sao Paolo. These devices represented 64 percent of total sales for the third quarter 2012. That number doubled on the previous quarter, when it was 27 percent of the total. IDC believes that the year will close with growth of 78 percent, which means 16 million devices in this price range. At the same time, mobile phones without internet access dropped 11.5 percent. Total mobile phone sales in Brazil in the third quarter fell by 15.3 percent compared to the same period last year to 15.3 million, according to IDC. Of the total, 4.2 million were smartphones and 11.1 million feature phones. The data shows a 28.5 percent drop in the market for conventional devices and 65 percent growth in smartphones compared to the same period last year.

Categories: Mobile & Wireless
Countries: Brazil
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