Cyber Monday 2012 online revenue for the retail sector will reach USD 2 billion, growing by 18 percent year-on-year, according to a report from Adobe Systems. The report also predicts strong purchasing activity from mobile devices, with mobile representing 21 percent of total online sales this holiday, an increase of 110 percent over last year.
Black Friday (November 23) is expected to be the second largest online sales day of 2012 when retailers will see a sales increase of 12 percent, year-over-year. While all retailers benefit from increased Cyber Monday traffic, Brick-and-Click retailers are the segment expected to see the largest spike on Cyber Monday, bringing in nearly 540 percent more than what they do on an average day in 2012. Online-only retailers are expected to see an impressive, yet more modest sales increase of 210 percent this Cyber Monday compared to an average day throughout the year.
The report further forecasts that Green Monday (December 10) will outpace Green Monday 2011 by seven percent. The typical retailer can expect to see a sales increase of nearly 150 percent compared to an average day throughout the year. Free Shipping Day (December 17), when thousands of merchants offer free shipping online with guaranteed delivery by Christmas Eve, is also expected to grow by 12 percent year-over-year, particularly since it falls on a Monday for the first time since its inception five years ago. Mondays historically are the busiest online shopping days of the week.
Mobile is expected to represent 21 percent of total online sales during the 2012 holiday season. Sales from mobile devices are expected to increase 110 percent this holiday season compared to last year, with sales from tablets constituting 13.5 percent of total sales, more than double that of smartphones (6.5 percent) and other devices such as e-readers (one percent). On Black Friday, consumers are expected to use their tablets and phones to shop more than any other day of the year with 24 percent of online visits projected to come from mobile.
Social media referrals to retail point-of-sale websites this holiday season are forecast to double compared to last year.
Mobile shopping is projected to increase in Europe this holiday season, with sales from mobile devices expected to double from six percent to 12 percent, year-over-year.
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