MTS India has launched a campaign called ‘MTS Digital Utsav’ for the Durga Pujo celebrations. The campaign has been designed to harvest the power of the digital medium for two initiatives - MTS Street Food Festival and MTS Digital Pujo Awards.
As part of MTS Street Food Festival, MTS has taken up an initiative of showcasing and acknowledging street food of Kolkata. MTS is providing an opportunity to general public to select their favourite food stall amongst more than 1500 street food stalls. Kolkatans can vote for their favourite food outlet by sending an SMS, by giving a missed call to a unique number, voting online on MTSDurgaPujo.com or by downloading a special application on their smartphones. The winner outlets will be awarded with cash prize and certificates. An exclusive Street Food Guide will also be launched in an event where the winner outlets will be facilitated.
MTS Digital Utsav Campaign to be supported by an integrated communication program involving outdoor, print, digital, radio and on-ground activities. At the end of the campaign, the top three pandals will be given cash rewards with the winner getting a sum of INR 0.1 million. Lucky customers who vote will also stand to win smartphones, Wi-Fi routers, TV and other exciting prizes.
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