MTS India has launched a campaign called ‘MTS Digital Utsav’ for the Durga Pujo celebrations. The campaign has been designed to harvest the power of the digital medium for two initiatives - MTS Street Food Festival and MTS Digital Pujo Awards.
As part of MTS Street Food Festival, MTS has taken up an initiative of showcasing and acknowledging street food of Kolkata. MTS is providing an opportunity to general public to select their favourite food stall amongst more than 1500 street food stalls. Kolkatans can vote for their favourite food outlet by sending an SMS, by giving a missed call to a unique number, voting online on MTSDurgaPujo.com or by downloading a special application on their smartphones. The winner outlets will be awarded with cash prize and certificates. An exclusive Street Food Guide will also be launched in an event where the winner outlets will be facilitated.
MTS Digital Utsav Campaign to be supported by an integrated communication program involving outdoor, print, digital, radio and on-ground activities. At the end of the campaign, the top three pandals will be given cash rewards with the winner getting a sum of INR 0.1 million. Lucky customers who vote will also stand to win smartphones, Wi-Fi routers, TV and other exciting prizes.
We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.
We have been keeping professionals in the telecoms industry up-to-date since 2000. Telecompaper is a well respected, independent research and publishing company focussed on the telecommunications industry.
3995 AA Houten
Phone: +31 30 6349600
Fax: +31 30 6349699
© 2000 - 2015 Telecom.paper BV. All rights reserved.
Telecompaper is a trademark of Telecom.paper BV. No part of this site can be reproduced without
the expressed permission of Telecom.paper BV. Our General Terms and Conditions can be found here.
Terms and Conditions