0
Mobile & Wireless

MTS launches 'Digital Utsav' for Durga Pujo celebrations

Tuesday 1 October 2013 | 06:45 CET | News

MTS India has launched a campaign called ‘MTS Digital Utsav’ for the Durga Pujo celebrations. The campaign has been designed to harvest the power of the digital medium for two initiatives - MTS Street Food Festival and MTS Digital Pujo Awards.

As part of MTS Street Food Festival, MTS has taken up an initiative of showcasing and acknowledging street food of Kolkata. MTS is providing an opportunity to general public to select their favourite food stall amongst more than 1500 street food stalls. Kolkatans can vote for their favourite food outlet by sending an SMS, by giving a missed call to a unique number, voting online on MTSDurgaPujo.com or by downloading a special application on their smartphones. The winner outlets will be awarded with cash prize and certificates. An exclusive Street Food Guide will also be launched in an event where the winner outlets will be facilitated.

MTS Digital Pujo Awards’ will be a Facebook voted Pujo award where the digital generation gets to decide their favourite Pujo Pandal. MTS will be installing special Facebook Like-o-meters in more than 100 pandals across the city. Puja goers can register on spot, collect Radio Frequency Identification (RFID) bands connected to their Facebook IDs and cast their votes for their favourite pandal by tapping their RFID bands on the MTS Like-o-meters.

MTS Digital Utsav Campaign to be supported by an integrated communication program involving outdoor, print, digital, radio and on-ground activities. At the end of the campaign, the top three pandals will be given cash rewards with the winner getting a sum of INR 0.1 million. Lucky customers who vote will also stand to win smartphones, Wi-Fi routers, TV and other exciting prizes.   


Categories: Mobile & Wireless
Companies: Facebook / MTS India
Countries: India
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.






top five brands accounted for 63.4% of total virtual mobile market
Netherlands  |  2014 Q3

Calendar   /   Industry Events

29 Jan TeliaSonera Q4 2014
29 Jan NEC fiscal Q3
29 Jan NTT Docomo fiscal Q3
29 Jan Nokia Q4 2014
29 Jan Google Q4 2014
29 Jan Rogers Q4 2014
29 Jan Time Warner Cable Q4 2014
29 Jan Broadcom Q4 2014
29 Jan Riverbed Technology Q4 2014
29 Jan JDSU Q4 2014
29 Jan Samsung Electronics Q4 2014
29 Jan Alibaba Q4 2014
29 Jan DSP Group Q4 2014
29 Jan PMC-Sierra Q4 2014
29 Jan Lantronix fiscal Q2
29 Jan Harmonic Q4 2014
29 Jan LG Electronics Q4 2014
29 Jan Aviat Networks fiscal Q2
30 Jan BT fiscal Q3
30 Jan Tele2 Q4 2014
30 Jan Elisa Q4 2014
03 Feb Millicom Q4 2014
03 Feb Vitesse Semiconductor fiscal Q1
03 Feb Ceva Q4 2014
03 Feb Calix Q4 2014
03 Feb Radcom Q4 2014
03 Feb Sharp fiscal Q3
03 Feb Lenovo fiscal Q3
03 Feb Iran Telecoms and IT Global Summit 2015
04 Feb Turk Telekom Q4 2014
::: More Calendar Items