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Mobile & Wireless

Nashua doubles mobile data use in the year

Wednesday 26 September 2012 | 13:52 CET | News
The rapid penetration of smartphones into the South African market has spurred massive demand for mobile data from consumers, a trend that looks set to continue as new devices such as the Apple iPhone 5 hit the market. Tim Walter, the executive head of Nashua strategy and business transformation said that the amount of data call records the company processes has almost doubled year on year, reflecting a significant growth in data usage by the company's mobile subscribers, MyBroadband reported. Many players in the mobile industry have seen data revenues grow by 20 percent each year, even though the cost they bill per megabyte is falling. Higher data usage has been pulled up by the number of consumers switching to smartphones as well as the fact that devices are becoming more bandwidth hungry. Around 80 percent of the new devices Nashua Mobile is selling are smartphones. The downside is that many consumers who do not carefully track their data spending either burn through their data bundles early in the month or receive a massive bill at the end of the month, Walter said.


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Categories: Mobile & Wireless
Companies: Apple / Nashua Mobile / Nokia
Countries: South Africa
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