NeoMedia completes m-barcode ad campaign for Austrian Post

Thursday 21 October 2010 | 16:34 CET | News
Mobile barcode scanning services provider NeoMedia Technologies completed a mobile barcode-based ad campaign delivered in partnership with Central and Eastern Europe's mobile marketing specialist IQ mobile for the Austrian Postal Service (APS). The campaign promoted APS' new e-postcard initiative and achieved a substantial response rate of one in every thousand (1/1000) in under three months. Launched in July, the online postcard service enables consumers to create customised postcards using a free specialised application on their mobile phones. The app is designed to be supported by the most

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Categories: Mobile & Wireless
Companies: NeoMedia / Nokia
Countries: Austria
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