Mobile & Wireless

NeoMedia completes m-barcode ad campaign for Austrian Post

Thursday 21 October 2010 | 16:34 CET | News
Mobile barcode scanning services provider NeoMedia Technologies completed a mobile barcode-based ad campaign delivered in partnership with Central and Eastern Europe's mobile marketing specialist IQ mobile for the Austrian Postal Service (APS). The campaign promoted APS' new e-postcard initiative and achieved a substantial response rate of one in every thousand (1/1000) in under three months. Launched in July, the online postcard service enables consumers to create customised postcards using a free specialised application on their mobile phones. The app is designed to be supported by the most commonly used devices, including iPhones, Nokia, Android and BlackBerry handsets. The advertising campaign was widely promoted and featured a QR (2D) barcode and an SMS shortcode in full-page print ads placed in over 20 widely read Austrian newspapers and magazines. They also appeared on mobile banner ads across 10 different mobile portals, in mobile apps using geo-targeting criteria as well as permission SMS advertisement and supported by a primetime TV advertisement. The campaign was further enhanced by a direct mail promotion which saw examples of the e-postcards including the 2D barcode and SMS call to action posted to 3.2 million households across Austria, yielding more than 10,000 scans in the first few weeks.

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Categories: Mobile & Wireless
Companies: NeoMedia / Nokia
Countries: Austria
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