Online movie rental platform Netflix and Roku have introduced the Netflix Player by Roku, a device that enables Netflix subscribers to instantly stream a library of movies and TV episodes from Netflix directly to the TV. The Netflix Player by Roku can integrate into any home entertainment system. From the Netflix website, members can add movies and TV episodes to their individual instant Queues, and those choices are then displayed on the TV and available to watch instantly. With the player's accompanying remote control, members can browse and make selections on the TV screen and also have the ability to read synopses and rate movies. In addition, they have the option of fast-forwarding and rewinding the video stream via the remote. Additional features of the product include optimisation of the Netflix video streaming technology, which eliminates the need for a hard disk drive associated with video downloads, and built-in connectivity for automatic software upgrades, which will keep the device current with service enhancements. The player is available for purchase at Roku's website and is priced at USD 99.99.
