Numericable chooses TouchCommerce live chat for website

French cable operator and MVNO Numericable has slected a conversion marketing solution from TouchCommerce to increase the efficiency of its website in recruiting new customers. Numericable's comprehensive engagement strategy will have live chat in a multi-pane engagement window as its first component. It will use proactive live chat to assist in removing barriers visitors might have in filling out forms when they subscribe and choosing between offers in the marketing pages. Numericable's head of web and digital, Gregoire Dupiellet, cited TouchCommerce's fully-managed approach to online conversion, using deep analytics and real-time targeting in a pay for performance business model. He expects the system to have a significant impact on the company's bottom line.