0
Mobile & Wireless

Opera sees iPhone 5 as most successful device of the year

Wednesday 12 December 2012 | 14:17 CET | News
The iPhone 5 was judged to be the most successful new device of 2012 for mobile advertising by Opera, based on data from the over 40 billion monthly impressions served on over 10,000 mobile sites and apps using the Opera mobile ad platform. The company’s end-of-year State of Mobile Advertising report lists its top 10 events and trends of the year. Although Samsung had a four-month head start with the Galaxy S III, it now accounts for only 8 percent of all Android traffic, compared to the iPhone 5’s 16.1 percent of all iOS traffic.The top operating system by impressions was iOS, with 44.4 percent of all impressions served on iOS devices, compared with 29 percent on Android devices. Opera's top moneymaker was the iPad, with the highest effective cost per thousand impressions (eCPMs).

In the notable publishers of the year category, Opera lists entertainment database IMDb, Pandora, Univision, Demand Media and Big Oven. Opera also found Russia and Ukraine to be the fastest growing emerging markets, with 95 percent growth in monthly impression volumes since January. The US’s share of worldwide impressions declined from 73 percent in January to 65 percent at the end of the year.

The top publisher category was found to be music, video and media, which accounted for 23.8 percent of all mobile ad impressions. This category accounted for 15 percent of revenue, the same proportion as the entertainment category. The fastest growing category was sports, accounting for nearly 14 percent of monthly revenue on the platform at the end of the year, up from under 4 percent in January.

Categories: Mobile & Wireless
Companies: Apple / Demand Media / Opera / Pandora / Samsung / Univision
Countries: World
::: add a comment
This article is part of dossier

iPhone 5


Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.






7%
of the 20 to 29 year olds listen to Deezer
Netherlands  |  2014 Q1

Calendar   /   Industry Events

21 Apr Netflix Q1 2014
21 Apr Rogers Communications Q1 2014
21 Apr Internet of Things Asia 2014
22 Apr Comcast Q1 2014
22 Apr Juniper Networks Q1 2014
22 Apr Zhone Technologies Q1 2014
22 Apr China Mobile Q1 2014
23 Apr Crown Castle Q1 2014
23 Apr TeliaSonera Q1 2014
23 Apr Motorola Solutions Q1 2014
23 Apr Facebook Q1 2014
23 Apr Ericsson Q1 2014
23 Apr Polycom Q1 2014
23 Apr Apple Q2 FY14
23 Apr Texas Instruments Q1 2014
23 Apr Fortinet Q1 2014
23 Apr Infinera Q1 2014
23 Apr China SDN/NFV Conference 2014
24 Apr Mobistar Q1 2014
24 Apr Freescale Semiconductor Q1 2014
24 Apr Sequans Q1 2014
24 Apr Millicom Q1 2014
24 Apr Broadcom Q1 2014
24 Apr Time Warner Cable Q1 2014
24 Apr Sonus Networks Q1 2014
24 Apr Verisign Q1 2014
24 Apr Microsoft fiscal Q3
24 Apr Amazon.com Q1 2014
24 Apr Netgear Q1 2014
24 Apr Telecoms Fraud Management and Revenue Assurance World Summit 2014
::: More Calendar Items