0
Mobile & Wireless

Opera sees iPhone 5 as most successful device of the year

Wednesday 12 December 2012 | 14:17 CET | News
The iPhone 5 was judged to be the most successful new device of 2012 for mobile advertising by Opera, based on data from the over 40 billion monthly impressions served on over 10,000 mobile sites and apps using the Opera mobile ad platform. The company’s end-of-year State of Mobile Advertising report lists its top 10 events and trends of the year. Although Samsung had a four-month head start with the Galaxy S III, it now accounts for only 8 percent of all Android traffic, compared to the iPhone 5’s 16.1 percent of all iOS traffic.The top operating system by impressions was iOS, with 44.4 percent of all impressions served on iOS devices, compared with 29 percent on Android devices. Opera's top moneymaker was the iPad, with the highest effective cost per thousand impressions (eCPMs).

In the notable publishers of the year category, Opera lists entertainment database IMDb, Pandora, Univision, Demand Media and Big Oven. Opera also found Russia and Ukraine to be the fastest growing emerging markets, with 95 percent growth in monthly impression volumes since January. The US’s share of worldwide impressions declined from 73 percent in January to 65 percent at the end of the year.

The top publisher category was found to be music, video and media, which accounted for 23.8 percent of all mobile ad impressions. This category accounted for 15 percent of revenue, the same proportion as the entertainment category. The fastest growing category was sports, accounting for nearly 14 percent of monthly revenue on the platform at the end of the year, up from under 4 percent in January.


Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Mobile & Wireless
Companies: Apple / Demand Media / Opera / Pandora / Samsung / Univision
Countries: World
::: add a comment
This article is part of dossier

iPhone


Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.






+1.1% per year
Broadband revenues to grow 1.1% a year until 2019
Netherlands  |  2015 Q3

Calendar   /   Industry Events

11 Feb Nokia Q4 2015
11 Feb Nextgentel Q4 2015
11 Feb Verisign Q4 2015
11 Feb FireEye Q4 2015
11 Feb Pandora Q4 2015
11 Feb Groupon Q4 2015
11 Feb Infinera Q4 2015
11 Feb Brightcove Q4 2015
11 Feb Vonage Q4 2015
11 Feb Redknee Solutions fiscal Q1
11 Feb Turk Telekom Q4 2015
11 Feb Qualcomm analyst meeting
12 Feb Kabel Deutschland fiscal Q3
15 Feb Orange Poland Q4 2015
15 Feb Telecom Italia Q4 2015
15 Feb Cisco Live Berlin 2016
16 Feb Harmonic Q4 2015
16 Feb Rackspace Q4 2015
16 Feb Ceragon Networks Q4 2015
16 Feb StarHub Q4 2015
16 Feb Orange Q4 2015
16 Feb Sonus Networks Q4 2015
16 Feb Container World
17 Feb Vimpelcom Q4 2015
17 Feb Eutelsat fiscal H1
17 Feb EarthLink Q4 2015
17 Feb Radcom Q4 2015
17 Feb Gilat Satellite Networks Q4 2015
17 Feb Nvidia fiscal Q4
17 Feb Net Insight Q4 2015
::: More Calendar Items