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Mobile & Wireless

Opera sees iPhone 5 as most successful device of the year

Wednesday 12 December 2012 | 14:17 CET | News
The iPhone 5 was judged to be the most successful new device of 2012 for mobile advertising by Opera, based on data from the over 40 billion monthly impressions served on over 10,000 mobile sites and apps using the Opera mobile ad platform. The company’s end-of-year State of Mobile Advertising report lists its top 10 events and trends of the year. Although Samsung had a four-month head start with the Galaxy S III, it now accounts for only 8 percent of all Android traffic, compared to the iPhone 5’s 16.1 percent of all iOS traffic.The top operating system by impressions was iOS, with 44.4 percent of all impressions served on iOS devices, compared with 29 percent on Android devices. Opera's top moneymaker was the iPad, with the highest effective cost per thousand impressions (eCPMs).

In the notable publishers of the year category, Opera lists entertainment database IMDb, Pandora, Univision, Demand Media and Big Oven. Opera also found Russia and Ukraine to be the fastest growing emerging markets, with 95 percent growth in monthly impression volumes since January. The US’s share of worldwide impressions declined from 73 percent in January to 65 percent at the end of the year.

The top publisher category was found to be music, video and media, which accounted for 23.8 percent of all mobile ad impressions. This category accounted for 15 percent of revenue, the same proportion as the entertainment category. The fastest growing category was sports, accounting for nearly 14 percent of monthly revenue on the platform at the end of the year, up from under 4 percent in January.

Categories: Mobile & Wireless
Companies: Apple / Demand Media / Opera / Pandora / Samsung / Univision
Countries: World
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