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Mobile & Wireless

Over 66% of retailers interested in mobile POS deployment

Tuesday 1 May 2012 | 09:19 CET | News
Over 66 percent of retailers are interested in mobile point of sale (mPOS) as a core customer service strategy, according to a report from Motorola Solutions. Retailers are interested in deploying mPOS services over the next couple years to provide shoppers with more personalized service and payment convenience. The report further found that retailers are embracing mPOS pilots and trials to eliminate the high cost of traditional cash registers and accept customer payments – including magnetic stripe and chip and PIN-based credit, debit, gift and loyalty cards, as well as near NFC payments via mobile phone. Nearly 55 percent of survey participants plan to incorporate the ability to take cash as part of their mPOS operations. Around 42 percent of retail respondents are currently piloting or starting trials within the next 36 months, and the majority is focused on using mPOS for sales associates on the store floor or line-busting. Over seven in 10 (71%) retailers that indicated interest in mPOS are using or planning to use it to improve customer service and also intend to provide access to inventory management (51%), pricing (48%) and merchandise returns (42%) applications. Around 43 percent of shoppers agree that their shopping experience improved when store associates used mPOS devices. Some 16 percent of surveyed retailers currently have an mPOS service deployed, while less than 9 percent have completely mobile or portable checkout systems. On average, retail respondents anticipated replacing more than 36 percent of their fixed POS as a result of migrating to an mPOS.

Categories: Mobile & Wireless
Companies: Motorola Solutions
Countries: World
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