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Mobile & Wireless

RCom to market Android OS, Google Mobile Services in India

Monday 16 April 2012 | 08:55 CET | News
Indian operator Reliance Communications (RCom) plans to exclusively market Android devices in India over its network for the next two years. Through this collaboration with Google, Reliance Communications will market the Android mobile OS and Google Mobile Services in order to promote the usage of Android devices in the country. Reliance Communications will create data plans and services specifically targeted to promote Android devices on its network. This collaboration will check that the data plan is optimised for usage with Android devices; the services offered will help create a distinctive and enhanced experience for existing customers on its network using Android devices along with the promotion of at least one 3G data plan. Google has associated with Reliance Communications to use the pan India Reliance network, especially the Reliance 3G network along with the Android mobile platform to deliver mobile applications, services and devices. Through this collaboration Reliance Communications will offer a free 1GB usage per month 3G plan to all Android device users. Reliance also plans to introduce expert customer care, carrier billing, applications and content in addition to the Android experience zone at Reliance retail outlets across the country. The marketing activities will include Above the Line / Below the Line activities, developing co-branded mobile applications for Android smartphones and marketing campaigns promoting the Google Mobile Services. Reliance Communications shall continue to work on Android launches and promotional campaigns going forward in the next two years. To reveal the affiliation between Reliance and Android, Reliance Communications has introduced the Reliance Android 'Blue BOT' advertisement campaign across various platforms. The campaign showcases the Green Android BOT changing its colour to become the 'Reliance Blue BOT' symbolising as 'Be Blue, it's Simply Better!!'


Categories: Mobile & Wireless
Companies: Google / RCom
Countries: India
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