Rovi offers Smart TV Field Trial advertising programme

Digital entertainment products provider Rovi has launched the Smart TV Field Trial to explore advertising opportunities on television and other devices connected to the internet. The programme enables companies to test campaigns across a variety of platforms including TVs, Blu-Ray Players and other devices. By participating, the companies will obtain access to campaign metrics and learn about consumer behaviour in the living room. Rovi estimates it may receive tens of millions of ad impressions during the course of the trials through the Rovi Advertising Network. Carnival, Brightline and Brightline's clients have all agreed to participate in the North America trial, and Rovi plans to launch additional field trials in the United Kingdom and Canada in the second half of this year. The Smart TV Field Trial programme is based on the production, delivery and measurement of campaigns within the Rovi Advertising Network. The Rovi Advertising Network offers advertising on Rovi guides, a 'home page' of the television where consumers go to find out what is on TV, and across several interactive platforms, including set-top boxes, TVs, and Blu-ray players.