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Mobile & Wireless

Smartphones make up 2/3 of all mobiles sold in NL - study

Tuesday 20 November 2012 | 14:16 CET | News

Two-thirds of all mobile phones sold in the Netherlands in the third quarter were smartphones, pushing telecom sector revenues up an estimated 12 percent from Q2, according to GfK Retail. Despite the fact that more than half of all consumers now possess a smartphone, monthly smartphone sales continue to increase. Smartphone penetrations reached all time highs in the quarter.

According to GfK, the smartphone is replacing more traditional hardware, such as the low end of the digital camera market, or portable navigation systems. In the last few months, more than 40 percent of smartphones sold had an 8 megapixel camera, at least. Smartphones therefore form a serious threat to the digital camera market, GfK said. Of all smartphones sold in the month of September, the vast majority were equipped with a built-in navigation system, also affecting the portable navigation market.

Looking over the year so far, the slight trend towards unlocked and prepaid models has continued, with sales rising in both sectors against the year before. Of all smartphones sold, 29 percent were prepaid and 26 percent Sim-lock free. Around 45 percent of all models were sold together with a subscription.


Categories: Mobile & Wireless
Companies: GfK
Countries: Netherlands
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The ability to compose the package (amount of minutes, SMS and MB) when acquiring a new mobile subscription is becoming more important
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