0
Mobile & Wireless

SMS revenue forecast to grow until 2015

Tuesday 30 July 2013 | 08:33 CET | News

SMS is forecast to generate USD 15.3 million per hour for MNOs worldwide (USD 133.8 billion in aggregate), compared to USD 2.6 million per hour from OTT messaging services, mainly in the form of data usage charges, according to Portio Research, which argues that SMS still continues to deliver massive revenues despite the growing popularity of OTT messaging apps. Worldwide SMS revenue has increased every year since the early 1990s and is expected to be above 2010 levels until 2017. MNOs are gaining revenue from increased data usage instead.

Mobile messaging revenues are forecast to grow to USD 230 billion in 2013, compared to USD 218.1 billion in 2012, and to reach USD 236.8 billion in 2014 and USD 239.7 billion in 2015, before decreasing to USD 236.7 billion in 2016 and USD 227.1 billion in 2017. Different regions are expected to peak at different times, starting with North America, peaking in 2014, Europe in 2015, and the Asia Pacific, Latin America, and the Middle East and Africa in 2016.

The drivers maintaining growth in 2011-2015 are the continuing growth of the mobile base, mainly driven by developing economies. The key driver behind the decline from 2015 to 2017 is the shift away from SMS in more mature markets as smartphone penetration increases and more users shift to OTT messaging apps and social networks.


Categories: Mobile & Wireless
Countries: World
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.






Households penetration TV to decrease below 100% in 2016
Netherlands  |  2014 Q1

Calendar   /   Industry Events

29 Jul Orange Q2 2014
29 Jul Digital Realty Q2 2014
29 Jul Internap Q2 2014
29 Jul Level 3 Q2 2014
29 Jul AudioCodes Q2 2014
29 Jul Calix Q2 2014
30 Jul Hrvatski Telekom Q2 2014
30 Jul MobileIron Q2 2014
30 Jul Rovi Q2 2014
30 Jul Sonus Networks Q2 2014
30 Jul Sprint fiscal Q1
30 Jul Akamai Q2 2014
30 Jul Ruckus Wireless Q2 2014
30 Jul Equinix Q2 2014
30 Jul Entropic Q2 2014
30 Jul KPN Q2 2014
30 Jul Telefonica Deutschland Q2 2014
31 Jul BT fiscal Q1
31 Jul Charter Q2 2014
31 Jul 3 Group H1 2014
31 Jul Telenet Q2 2014
31 Jul Alcatel-Lucent Q2 2014
31 Jul Colt Q2 2014
31 Jul Yahoo Japan fiscal Q1
31 Jul Time Warner Cable Q2 2014
31 Jul PMC Q2 2014
31 Jul Samsung Electronics Q2 2014
31 Jul HTC Q2 2014
31 Jul Sierra Wireless Q2 2014
31 Jul TeleCommunication Systems Q2 2014
::: More Calendar Items