0
Mobile & Wireless

SMS revenue forecast to grow until 2015

Tuesday 30 July 2013 | 08:33 CET | News

SMS is forecast to generate USD 15.3 million per hour for MNOs worldwide (USD 133.8 billion in aggregate), compared to USD 2.6 million per hour from OTT messaging services, mainly in the form of data usage charges, according to Portio Research, which argues that SMS still continues to deliver massive revenues despite the growing popularity of OTT messaging apps. Worldwide SMS revenue has increased every year since the early 1990s and is expected to be above 2010 levels until 2017. MNOs are gaining revenue from increased data usage instead.

Mobile messaging revenues are forecast to grow to USD 230 billion in 2013, compared to USD 218.1 billion in 2012, and to reach USD 236.8 billion in 2014 and USD 239.7 billion in 2015, before decreasing to USD 236.7 billion in 2016 and USD 227.1 billion in 2017. Different regions are expected to peak at different times, starting with North America, peaking in 2014, Europe in 2015, and the Asia Pacific, Latin America, and the Middle East and Africa in 2016.

The drivers maintaining growth in 2011-2015 are the continuing growth of the mobile base, mainly driven by developing economies. The key driver behind the decline from 2015 to 2017 is the shift away from SMS in more mature markets as smartphone penetration increases and more users shift to OTT messaging apps and social networks.


Categories: Mobile & Wireless
Countries: World
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.






67
active virtual mobile brands in NL
Netherlands  |  2014 Q3

Calendar   /   Industry Events

26 Jan Microsoft fiscal Q2
26 Jan Texas Instruments Q4 2014
27 Jan Ericsson Q4 2014
27 Jan Apple fiscal Q1
27 Jan AudioCodes Q4 2014
27 Jan Juniper Networks Q4 2014
27 Jan Zhone Technologies Q4 2014
27 Jan Freescale Semiconductor Q4 2014
27 Jan AT&T Q4 2014
27 Jan Customer Experience Management in Telecoms Global Summit
28 Jan Qualcomm fiscal Q1
28 Jan Fortinet Q4 2014
28 Jan STMicroelectronics Q4 2014
28 Jan Extreme Networks fiscal Q2
28 Jan TE Connectivity Q4 2014
28 Jan Shoretel fiscal Q2
28 Jan TMT Finance & Investment ASIA 2015
28 Jan 4G Mobile Vas India Summit & Expo 2015
29 Jan TeliaSonera Q4 2014
29 Jan NEC fiscal Q3
29 Jan NTT Docomo fiscal Q3
29 Jan Riverbed Technology Q4 2014
29 Jan JDSU Q4 2014
29 Jan LG Electronics Q4 2014
29 Jan Samsung Electronics Q4 2014
29 Jan Alibaba Q4 2014
29 Jan DSP Group Q4 2014
29 Jan PMC-Sierra Q4 2014
29 Jan Lantronix fiscal Q2
29 Jan Harmonic Q4 2014
::: More Calendar Items