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Mobile & Wireless

Sprint launches ad campaign against distracted driving

Saturday 22 December 2012 | 06:18 CET | News

Sprint has released an advertising campaign titled ‘Swarm’, informing wireless users how they can avoid the distraction of texting while driving.

The 30-second ad, created by Sprint and its agency, Team Sprint – Digitas and Leo Burnett – features the Sprint Drive First mobile application, which can block and send automatic replies to text messages while the users drive. The message is mobile users can live without the “&” when referring to texting & driving, and the Sprint Drive First app can help remove the temptation to do both at the same time.

The ad features a teenager, along with imagery of text messages buzzing around her like a swarm of bees as she prepares to go out. The swarm grows larger and larger, but once she enters the car and begins to drive away, Sprint Drive First engages and the swarm of text immediately fall to the ground.

‘Swarm’ will appear across several outlets on network and cable television.


Categories: Mobile & Wireless
Companies: Sprint
Countries: United States
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