0
Mobile & Wireless

Sprint launches ad campaign against distracted driving

Saturday 22 December 2012 | 06:18 CET | News

Sprint has released an advertising campaign titled ‘Swarm’, informing wireless users how they can avoid the distraction of texting while driving.

The 30-second ad, created by Sprint and its agency, Team Sprint – Digitas and Leo Burnett – features the Sprint Drive First mobile application, which can block and send automatic replies to text messages while the users drive. The message is mobile users can live without the “&” when referring to texting & driving, and the Sprint Drive First app can help remove the temptation to do both at the same time.

The ad features a teenager, along with imagery of text messages buzzing around her like a swarm of bees as she prepares to go out. The swarm grows larger and larger, but once she enters the car and begins to drive away, Sprint Drive First engages and the swarm of text immediately fall to the ground.

‘Swarm’ will appear across several outlets on network and cable television.


Categories: Mobile & Wireless
Companies: Sprint
Countries: United States
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.






Telenet
remains largest VO player in Belgium
Belgium  |  2014 Q3