0
Mobile & Wireless

Tablet penetration increases to over 40% of Dutch households

Monday 19 August 2013 | 13:27 CET | News
More than four in ten Dutch households had a tablet in the second quarter of 2013, up from a third six months earlier. According to the latest research from Telecompaper, this means around 3 million Dutch households now have a tablet. 

The survey of around 6,6000 consumers aged 12-80 also found that 19 percent of all consumers without a tablet said they would buy a tablet in the next six months. Of the 17 percent who said half a year ago that they would buy a tablet in the next six months, 9 percent actually bought one. 

Apple’s iPad is the still the most popular tablet in the Dutch market, but Samsung is gaining market share fast. Consumers who own an Apple, Samsung or Microsoft tablet more often chose the device based on the brand, while Yarvik and Samsung users said they based their purchase more often on the price. 

When it comes to using the tablets, the most popular activities are surfing the internet and gaming. On average, tablets are used over nine and a half hours per week. Tablet owners are more often male and have a gross family income higher than non-tablet users. 


Categories: Mobile & Wireless
Companies: Apple / Microsoft / Samsung / Telecompaper
Countries: Netherlands
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.






One in ten KPN (fixed) customers have quad play
Netherlands  |  2014 Q2

Calendar   /   Industry Events

21 Oct Broadband World Forum
21 Oct Customer Experience Management in Telecoms
22 Oct EE Q3 2014
22 Oct DTAC Q3 2014
22 Oct Turk Telekom Q3 2014
22 Oct NXP Semiconductors Q3 2014
22 Oct AT&T Q3 2014
22 Oct Logitech Q3 2014
22 Oct Infinera Q3 2014
22 Oct Fortinet Q3 2014
22 Oct Orange Polska Q3 2014
22 Oct EMC Q3 2014
22 Oct Polycom Q3 2014
22 Oct Millicom Q3 2014
22 Oct Espial Q3 2014
23 Oct Netgear Q3 2014
23 Oct ShoreTel Q1 FY 2014/15
23 Oct Ingram Micro Q3 2014
23 Oct Amazon.com Q3 2014
23 Oct ADVA Optical Networking Q3 2014
23 Oct Synaptics Q3 2014
23 Oct Microsoft Q1 FY 2014/15
23 Oct Comcast Q3 2014
23 Oct Nokia Q3 2014
23 Oct Altera Q3 2014
23 Oct Sonus Networks Q3 2014
23 Oct Sequans Communications Q2 2014
23 Oct Tele2 Q3 2014
23 Oct Telenet Q3 2014
23 Oct Rogers Communications Q3 2014
23 Oct Telekom Austria Q3 2014
23 Oct America Movil Q3 2014
23 Oct Orange Q3 2014
23 Oct 2nd Enterprise Mobility China Summit 2014
::: More Calendar Items