0
Mobile & Wireless

Tablet penetration increases to over 40% of Dutch households

Monday 19 August 2013 | 13:27 CET | News
More than four in ten Dutch households had a tablet in the second quarter of 2013, up from a third six months earlier. According to the latest research from Telecompaper, this means around 3 million Dutch households now have a tablet. 

The survey of around 6,6000 consumers aged 12-80 also found that 19 percent of all consumers without a tablet said they would buy a tablet in the next six months. Of the 17 percent who said half a year ago that they would buy a tablet in the next six months, 9 percent actually bought one. 

Apple’s iPad is the still the most popular tablet in the Dutch market, but Samsung is gaining market share fast. Consumers who own an Apple, Samsung or Microsoft tablet more often chose the device based on the brand, while Yarvik and Samsung users said they based their purchase more often on the price. 

When it comes to using the tablets, the most popular activities are surfing the internet and gaming. On average, tablets are used over nine and a half hours per week. Tablet owners are more often male and have a gross family income higher than non-tablet users. 


Categories: Mobile & Wireless
Companies: Apple / Microsoft / Samsung / Telecompaper
Countries: Netherlands
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.






Vodafone spends most on mobile phone advertisements (30% of gross spendings)
Netherlands  |  2014 Q1, Q2, Q3

Calendar   /   Industry Events

27 Oct Twitter Q3 2014
27 Oct Meru Networks Q3 2014
27 Oct Net Insight Q3 2014
27 Oct PMC-Sierra Q3 2014
27 Oct Ooredoo Q3 2014
27 Oct Telecoms Social Network Summit
28 Oct KPN Q3 2014
28 Oct Grameenphone Q3 2014
28 Oct Digital Realty Q3 2014
28 Oct Harris Corporation Q1 2014/25
28 Oct Telio Q3 2014
28 Oct Extreme Networks fiscal Q1
28 Oct T-Mobile US Q3 2014
28 Oct Facebook Q3 2014
28 Oct Internap Q3 2014
28 Oct Synchronoss Q3 2014
28 Oct Inphi Q3 2014
28 Oct Extreme Networks Q3 2014
28 Oct AppliedMicro Q3 2014
28 Oct WIFI World Summit
28 Oct Powering the Cloud
28 Oct Rich Communication 2014
29 Oct Telenor Q3 2014
29 Oct STMicroelectronics Q3 2014
29 Oct Glu Mobile Q3 2014
29 Oct JDSU Q3 2014
29 Oct Arris Q3 2014
29 Oct Peregrine Semiconductor Q3 2014
29 Oct TE Connectivity Q3 2014
29 Oct Myanmar Mobile Services
::: More Calendar Items