The survey of around 6,6000 consumers aged 12-80 also found that 19 percent of all consumers without a tablet said they would buy a tablet in the next six months. Of the 17 percent who said half a year ago that they would buy a tablet in the next six months, 9 percent actually bought one.
Apple’s iPad is the still the most popular tablet in the Dutch market, but Samsung is gaining market share fast. Consumers who own an Apple, Samsung or Microsoft tablet more often chose the device based on the brand, while Yarvik and Samsung users said they based their purchase more often on the price.
When it comes to using the tablets, the most popular activities are surfing the internet and gaming. On average, tablets are used over nine and a half hours per week. Tablet owners are more often male and have a gross family income higher than non-tablet users.
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