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Mobile & Wireless

Tier-1 prepaid smartphones sales decline 12%

Friday 16 November 2012 | 14:54 CET | News
Lower prices and a larger selection of smartphones at Boost, Metro, Virgin and other pre-paid mobile phone carriers, are causing a decline in pre-paid smartphone sales of new phones from AT&T, Verizon, T-Mobile and other tier-1 carriers, according to market research company NPD Group. In the third quarter, 70 percent of smartphone buyers who purchased their phone on a prepaid carrier had switched from a tier-1 carrier. The overall penetration of prepaid smartphones rose to 42 percent in the third quarter from 39 percent in the second quarter. Prepaid smartphone sales at prepaid carriers were up 23 percent over the prior quarter, while tier-1 carrier prepaid smartphone sales fell 12 percent. Consumers who were replacing their mobile phones were more likely to have switched from a tier-1 carrier (80%) than were first-time smartphone buyers (60%). According to NPD, the top five smarpthones in the third quarter were Apple iPhone 4S, Samsung Galaxy S III, Apple iPhone 4, Apple iPhone 5 and the Samsung Galaxy S II. The Mobile Phone Track and Smartphone Track reports on the activities of US consumers, age eighteen and older, who reported purchasing a mobile phone or smartphone.

Categories: Mobile & Wireless
Companies: Apple / AT&T / Samsung / T-Mobile / Verizon
Countries: United States
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