Americans viewed 7.5 billion video ads in October, with Hulu generating the highest number of video ad impressions at more than 1.3 billion. Tremor Video ranked second overall (and highest among video ad exchanges/networks), crossing the 1 billion mark for the first time. BrightRoll Video Network ranked third with 756 million, followed by Specific Media with 512 million and CBS Interactive with 415 million. Time spent watching video ads totalled more than 3.2 billion minutes during the month, with Tremor Video delivering the highest duration of video ads at 614 million minutes. Video ads reached 53 percent of the total US population an average of 47 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 46.5.
The October 2011 YouTube partner data revealed that video music channels Vevo (54.2 million viewers) and Warner Music (30.4 million viewers) maintained the top two positions. Gaming channel Machinima ranked third with 17.7 million viewers, followed by Schmooru with 9.9 million, Maker Studios with 9.4 million and Demand Media with 7.4 million. Within the top ten partners, Machinima demonstrated the highest engagement with 65.1 minutes per viewer on average, while accounting for the second highest number of videos viewed (277 million) after Vevo. About 86.2 percent of the US internet audience viewed online video. The duration of the average online content video was 5.5 minutes, while the average online video ad was 0.4 minutes. Video ads accounted for 14.9 percent of all videos viewed and 1.4 percent of all minutes spent viewing video online.
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