VimpelCom, a global provider of telecommunications services, entered into an agreement with Microsoft and Nokia to enable its customers who have Nokia smartphoners powered by Windows Phone OS to use their mobile accounts to find, try and buy digital content from the Windows Phone Store. The cost of any purchased application, game or music will be deducted from a customer’s prepaid credit or added to their monthly bill.
A dedicated ‘VimpelCom Shelf’ will make it easy for VimpelCom customers to navigate their way among the content available in the Windows Phone Store. Available via the local Windows Phone Store, the ‘VimpelCom Shelf’ will feature up to 200 selected applications, tailored to offer local content and services. The ‘VimpelCom Shelf’ and mobile account payments for the Windows Phone Store will be rolled out in VimpelCom’s operations across the globe, starting later on this year.
This latest agreement comes to complement the recently announced partnership with Google to deliver mobile account payments for Google Play Android store.
